'Clean Look' vs. 'Instagram Look': What's the Difference?

‘Clean Look’ vs. ‘Instagram Look’: What’s the Difference?

Jan 3, 2024

The so-called ‘Instagram look’ is a trend for people to adjust their facial features to conform to a single common template via invasive, minimally invasive, and non-invasive aesthetic procedures. Over the course of recent years, however, this trend has started to fade away and be replaced by the ‘clean look.’

But what is the difference between ‘Instagram look’ and ‘clean look’? And why has one trend started to be replaced by another? Let us figure it out together right away!

WORTH KNOWING:
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People using instagram

What Is an ‘Instagram Look’?

These days, probably every young person has an Instagram account and regularly checks out the Instagram feed. The main reason for this is that the Instagram app is one of the most popular applications of the twenty-first century. The popularity of Instagram photos and videos, in turn, has given birth to the so-called ‘Instagram look’ that would collect the maximum number of likes and comments. The peculiar features of the ‘Instagram look’ include:

While some of the above-mentioned features (for instance, attractive skin) might be acquired by qualitative skincare routine, others would most probably require either a plastic surgery intervention (for instance, a nicely shaped nose) or a dermal filler injection (for instance, pretty lips). Moreover, it is worth mentioning that the inconsistency with these features of the ‘Instagram look’ might not only lead to self-objectification but also create mental health problems.

WORTH KNOWING:
The development of filters and their integration into Instagram use only intensified the popularity of the ‘Instagram look.’ People who use filters while making Instagram posts, photos, videos, and stories tend to perceive themselves unnaturally. By adjusting themselves to Instagram filters, they stop to adequately perceive their real reflection in the mirror. In other words, the more options these people have on how to photoshop their appearance on Instagram, the less they are satisfied with the way they look in real life.

What Is a ‘Clean Look’?

Even though Instagram is still on the verge of popularity these days (numerous new Instagram accounts are created daily), the above-mentioned ‘Instagram look’ is becoming a relic of the past. On the contrary, more and more people adhere to the so-called ‘clean look,’ which rejects the insta-standards and proclaims simplicity, mild asymmetry, and naturalness as the main beauty criteria. More precisely, the peculiar features of the ‘clean look’ include:

  • Skin with natural pores, freckles, and other ‘perfect imperfections’;
  • Natural eyebrows and lips;
  • Minimal usage of makeup and the predominance of pastel or nude colors;
  • Absence of sharp lines;
  • And so on.

In other words, the term ‘natural’ perfectly generalizes the typical features of the ‘clean look.’ Natural skin, natural eyebrows, and natural lips, – these are the essential elements of the most trendy look on the Instagram feed these days. Still, it is worth mentioning that this naturalness has to be framed with accuracy. For instance, the trend for natural lips does not mean that should be dry and dehydrated. Vice versa, natural lips should still remain attractive and neat.

WORTH KNOWING:
Instagram is a global network that has to adjust to the current moods and tastes of its user base. For this reason, the ads and services it offers more or less reflect the overall mood of the community. In recent years, the focus of these ads and services shifted from pictures of people with heavy makeup (including structured brows, bright lips, and accented cheekbones) to pictures of people without any makeup at all (or, rather say, people with nude, pastel, and natural-looking makeup).

Why Is ‘Clean Look’ Replacing ‘Instagram Look’?

There exist several reasons why the ‘clean look’ is replacing the ‘Instagram look’ in the current age. Even though it is difficult to define the exact causes of this shift in trends, one might trace several preconditions that have led to it. Check them out by going through the information in the text below:

  • An emphasis on natural beauty. In recent years, there has been a growing emphasis on celebrating natural beauty and authenticity. For this reason, many people started embracing a more minimalistic approach to makeup, focusing on enhancing their own facial features rather than masking them;
  • A tendency to diversity of inclusivity. The twenty-first century is characterized by the growing awareness and acceptance of diverse beauty standards. Each person is absolutely unique, so it is worth challenging the idea that there is a single, ideal beauty standard for everyone;
  • A shift to individuality. These days, there exists a cultural shift towards empowering individuals to express their uniqueness and individuality. People feel more and more comfortable when expressing their personal style, which leads to a wider range of beauty trends;
  • A stress on wellness and skincare. Instead of prioritizing the ‘cover’ and putting stress on makeup, people now prioritize the ‘context’ and emphasize the overall wellness and qualitative skin care of the individual. They are focusing on the health of their skin rather than covering its imperfections with tons of foundation;
  • A change in fashion trends. Last but not least, beauty trends often align with fashion trends. And, as fashion evolves, makeup and beauty styles may also change to complement new clothing styles and aesthetics.

The combination of the above-mentioned preconditions has played a relevant role when it comes to the shifting trends in the aesthetic world. It caused a global change from the so-called ‘Instagram look’ to the ‘clean look,’ which is now reflected in notifications, ads, and videos one might see when browsing across Instagram, Twitter, and other social media.

WORTH KNOWING:
According to recent social media studies, a post with a picture that reflects naturalness and does not use any filters is likely to get more likes and comments from a person’s followers than a picture that has undergone a substantial edit. In other words, a cute, true-to-life post is likely to attain amazing feedback from the audience, while an artificial one might not even get a single comment from the audience. One of the reasons for this is that a natural-looking, live picture is relatable to watch and evokes a strong emotional response (regardless of whether we are talking about a sad or a happy feeling).

A Bottom Line

All in all, the reality of the twenty-first century has shown a shift in people’s taste from an ‘Instagram look’ to a ‘clean look.’ It is one of those important notes worth keeping in mind, especially if you have a business more or less related to the beauty sphere.

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